What is Five and Dime Style?
In a nutshell: Five and Dime Style pays homage to the inexpensive jewelry enjoyed by every day people back 30's to 60's. That's when the Five and Dime STORES were king----you could get some things for the house, a coke and a burger at the lunch counter, 'unnecessary plastic objects'---as Nanci Griffith once mentioned in her monologue for the song Love at the Five and Dime .
They were also a great place to pick up inexpensive little pieces of jewelry that made you smile, gave you a little lift for the week...and always evoked conversation when you wore them. You could spend as little as a quarter or fifty cents! I how I know! I frequented the Woolworth's, Kresge and Grants jewelry counters back in the day when I first got my allowance. I spent most of it there......
I've done videos, challenges, discussed and have written about Five and Dime Style a good deal over the last couple of years. In time I realized that it was a concept that a bit difficult to convey to today's artisans. We still are riding the crest of the repurposing trend. Many frequent local fleas and shops looking for pieces to tear apart and redesign, without having much idea of design era, provenance or collectability.
I've nothing wrong with repurposing parts of old jewelry that can't be repaired in a practical way, to original or near-original condition. Let's not waste, but of course!
But let me ask you....what do you KNOW about that piece you are deconstructing? Any idea of how it was made originally, why it was made, the fashion sense of the period? Do you have any idea when it was made? Or..... are you simply looking at it with an artisan's eye, viewing it as another crafting component, thinking about what you can do with it NOW?
Five and Dime Style research might be a good way for you to find balance between the two sides of the coin.
Recently the Group Criteria at the B'sue Boutiques Creative Group expanded. As before we ask for uploads of your designs made with the brass stampings we carry, sari ribbon, polymer clay, ICE resin, et al...but! we are also encouraging upload of photos from personal collections or photos obtained by permission, of vintage jewelry.
It's been really refreshing for our members (and you could be one, too, we'd love to have you!) to share pieces they've found, items left to them by dear family members, stuff that makes them smile, all these years later.
Recently Joan Williams of Lil Ruby, at Etsy shared quite a few pieces with us. I'm enjoying the commentary of the others as well as able to share my background, having dealt very actively in collectable costume jewelry, back before I began to make my own.
This photo came from Joan and is a PERFECT example of a Five and Dime Style vintage piece. It's molded celluloid-style plastic and probably is vintage 50's, probably made in Japan in the late occupied period or just after. Back in my days in the trade, these sort of pieces were easily found at flea markets....and now, have a decent---but still not high--value. A figural of this type would be coveted.
Why?
Because of the sentimentality, sweetness, and good feelings that come up into your heart, when you look at it. It would have a higher collectability, for example, than the piece below, which is a more random design:
This is another celluloid molded-style plastic brooch sent by Joan Williams.
The plastic is molded and tinted. Again, I'd circa date this as early fifties, probably Japanese during the end of the occupied period or just after. If you have one that is marked "made in occupied Japan" it is worth more, as there is double collectability---both to jewelry collectors as well as Occupied Japan goods collectors.
Honestly, I'd be happy to have a large collection of pins just like this. They are still out there to be found, as well as deeply molded bangles and necklaces made of pendants of the same material. To be sure, I have had MANY of these old 50's molded components not yet made into jewelry, at B'sue Boutiques over my years in business and they have not always been great sellers.
Again, I think it's that among today's jewelry artisans there is little knowledge of what the parts are, or how they could be effectively used.
This is a marvelous example of Five and Dime Nostalgia....Joan had this little set of scatters on the original card....purchased at Woolworth's the better part of a lifetime, ago.
Also worth a good, hard look is this brass brooch:
Back in my days in the trade, it was easy to find the old unlaquered jewelry made of brass stampings. Some of the stampings that were used in those pieces are STILL made to this day....although, sadly, the ones in this brooch, also offered by Joan, are not. The bunches of grapes are hollow....a dual stamping bent back on itself and usually riveted through the top hanging hole. Hollow stampings of this sort were very common 30's-50's.
Although not shown in the photo, Joan reports that this piece has the old C style catch, without a safety. That really helps to date the piece.....the safety catches came into vogue on costume jewelry in the later 30's. This piece is PROBABLY late 20's-30's and my feeling is that it came with the purchase of a dress. Did you know that's how the Eisenberg jewelry became so well known? Eisenberg was first a *dress manufacturer*; they purchased stock designs from wholesale jobbers, had them customized a bit, and then pinned the brooches to their dress line, as an add-on value for the buyer of the dress.
The brooches have survived and are amazingly collectable...and valuable.
This brass piece, however...is not an Eisenberg. ;-) It's an unmarked piece of unlacquered, unplated brass jewelry made from stampings much like the ones we carry at B'sue Boutiques
Lastly, I have a piece from my own collection, made by Kim Jewelry in the 60's:
The stones are vintage Czech and were probably already vintage when they were put into the bracelet. The stampings in the piece are still made in brass. This design is a common 'hippie chick' type piece that came into vogue mid-to-late 60's, up into the early 70's. I had stuff like this when I went to high school. The design is showy, and yet easy to understand....and duplicate.
And that's where this post flips over to the 21st century. How can *you* take the sweet, sentimental Five and Dime feeling and make it current with today's findings, beading and mixed media techniques?
A few ideas that I feel are right on point:
This excellent example is provided in this before/after shot by polymer clay artist, Laurel Steven... of Rue's Daftique at Etsy
Her 'after' photo is amazing.....I love how she was able to show us the inspiration piece, and then her well-done 'take' on the original.
Another piece that evokes Five and Dime Feeling while using current findings and mixed media products is this bezel bracelet from Terry Matusyk of Pink Chapeau Jewelry at Etsy
Lovely vintage style images embedded in resin. When I posted this photo at FB, there were many oooh's and aaah's. The sentimentality and style of the genre is completely captured, but today's popular techniques were utilized to the full.
Another piece that Terry made and shared with us a is perfect marriage of old Five and Dime with new:
The central motif is a hand painted 50's vintage molded resin star flower, mounted to a chocolate brass filigree ring shank. We brought the resin star flowers back from a buying trip last year, I will have to search and see if we have more. Meantime, there may be something here that will help, if you want to try this Easy-Peasy ring idea in the Five and Dime Style:
The ring shank is sold in the Ring Shanks section at B'sue Boutiques.
Here's a ring made by Ruth Crawford of Ravin Jewelry at Etsy, using all new parts but totally Five and Dime in feeling:
I would have been delighted to have found a ring made like that back when I was a kid, perusing the Five and Dime counter. To be sure, I did find earrings made like that....I'll have to see if I can still find them. LOVED those earrings!
Let's play Five and Dime a bit forward, though....here is another ring that Ruth made using brass components made from 50's tooling (from B'sue Boutiques) but employing 21st century mixed media design techniques:
The center stone is old molded Czech topaz glass; the flower, little bead cap (used as a mount) and ring shank are brass made from vintage tooling in several plating shades, to give you the very current mixed-metals look. The flower is covered with tissue decoupage, which is a very of-the-moment technique to add a new look and texture to a brass stamping.
Here is a video on how to do it:
Decoupage, Stamping Techniques on Brass by B'sue
Here is a necklace I made using these techniques (from the video) with 60's style flower power stampings and a vintage-look German-made 18mm Mona Lisa cabochon, as well as wire-wrapping techniques:
The parts on this necklace could EASILY have been used in 50's-60's jewelry, the feeling is inexpensive but compelling, and the making of the piece....well! What can I say? It was JOY.
In the long run, Five and Dime Style *is* about JOY. There is SUCH joy in discovering the old pieces, joy in treasuring the memories that come with them. You'll find joy in learning about them and preserving their heritage.
Best of all, I hope you discover, as I have, the joy in the INSPIRATION, that springs from them.

